As part of the Zurich University of Arts a corporate identity for the Museum Rietberg in 2020 was developed in October 2013. The briefing provided the world art, an increase in the number of visitors and a uniform appearance in the main focus. Here you can look at it as a PDF: briefing.pdf
In collaboration with Daniel Jerosch, Lea Fischlin and Christa Ackert, the appearance was completely redesigned within four weeks and presented new measures and positioning strategies. As I know how hard it is for companies to evaluate group work, you will understand in the retrospective part what my tasks were and how this project influenced me.
The Rietberg is a place with historical background. The Wesendonck family maintained an international circle of friends and for over 150 years, people from all over the world came to visit the Rietberg, the so called green oasis in Zurich. Among these guests was Richard Wagner, who was inspired in the Rietberg to write the famous opera Tristan und Isolde. The Rietberg has always been a place of encounter and of genesis. It is more than just a museum. Rietberg is the full experience. It is the place in Zurich to experience art and culture from all around the world. These facts led us to omit the term Museum at the logo and promote the Rietberg as a total experience.
As an abstract we have collected to the following:
"A place in constant motion: people meet, discovered and exchanges themselves deeply. With the extensive collection, exciting exhibitions, workshops and events, a bridge between tradition and modernity is struck. In the restaurant people can meet for lunch and dinner, in the beautiful park the kids play, people read a book or have a picnic or nap. The visitor is offered a variety of experiences. Rietberg is more than just a museum."
This process began with a briefing on site at the Rietberg Museum. Dr. Lutz informed us about plans and visions of the Rietberg in 2020. Here were the key messages discussed: to increase visitor numbers, to target younger audience and to extend the offer, which was already great. There were barely any rules or limits and architectural changes or expansions were allowed. We dealt at the beginning strongly with the history of the place and is the content, which the museum offered.
Visually we recorded an existing Emerald grid of the museum entry and projected it back in the typography. Based on the modified Globe Gothic we developed a strong, recognizable signature. The centerpiece of the museum are the works of art from around the world. A whole treasure of sculptures, objects, photos, paintings and much more. We advanced this art in the center of the new occurrence. Using photographic productions, a own visual world was created. The objects stand clearly in the focus, but is supplemented by fresh colors in the background. The photograph and the color become the identity feature of the Rietberg. The image concept is based on a modular system. The object images can meet in various ways. The objects can be found in a combination with each other or image slices are shown separately.
As already mentioned, I worked on this project in a team of 4 people. As part of a university project, all 4 members of the group were equal and the responsibility was equally distributed. This was a big advantage at the beginning of the project in the design phase, as every idea was questioned, discussed or extended without ifs or buts. But it also costed a lot of time and during the execution, it quickly became clear that the principle of "everyone does all" can not function and a structure had to be introduced. It was very exciting to see how individual team members behaved and also very interesting to see how suddenly
a small functioning operation arise, out of 4 students, where everyone was well aware of their tasks and their importance. The project has cost us a lot of energy, but we also had a lot of fun and it showed me again how much I love working with solutions, concepts and ideas, and finally bringing them to life. This explains why I primarily focused within this tasks.
At this point I would like to say a big thank you to Daniel, Lea and Christa for the beautiful work we have been able to accomplish.